| Beauty is as beauty does How I got into the Healthy beauty business.
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by Daryl Rapoza
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| Simultaneously, I also went to
a beauty college so that I could earn enough for living expenses. Although this was not
part of the original plan, my training in the beauty business developed into a very
successful career in "coiffure-ing." Unfortunately,
after 18 years of exposure to various types of fragrances and toxic substances, I
developed an intense sensitivity to many hair and beauty products. Also, the company from
which I purchased hair products for myself and for my clients was sold to a manufacturer
with very different ideas about the beauty business. The original formulas were changed
and prices were inflated. I knew then that if I were to continue in this field, I would
have to develop my own products.
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| My ultimate fantasy was to
create a product for the nineties woman. It would have to be natural, nurturing and
effective in addition to being classic and stylish. I chose a logo depicting the Goddess
of Knowledge and Wisdom of the Arts and Beauty. My intention was to convey that a great
deal of wisdom and forethought had been employed in the manufacture of these products.
This image would also allude to the beauty of the fragrance and the purity of the product.
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My BODYWEALTH line
is comprised of products using essential oils - the "blood" of herbs and
flowers, the very soul and spirit of the plant. The BODYWEALTH hair care system uses
non-toxic ingredients, no artificial fragrances and no animal byproducts. The special
formulations actually improve the condition of the hair, reconditioning it by combining
strength, hydration and lasting radiance.
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